About
Based in London. I work with deep-tech, fintech, and enterprise SaaS companies — specialising in the messy, high-stakes problems where getting the design wrong costs real money.
My process starts with deep research, not assumptions. I work closely with product and engineering to validate approaches before building, because the fastest product is the one you didn't build.
I've led discovery projects that uncovered why workflows were broken (and fixed one that had ballooned to 108 steps), designed a 0→1 multi-criteria alert system used by investment teams daily, and guided design system adoption across five squads.
Lately that research-first approach has moved into AI. I vibe code GenAI prototypes with Claude Code and Lovable, because testing a real interaction beats describing one in a static mockup.
Experience
| Omnicom | Senior Product Designer | Nov 2024 — Present |
| Omnicom | Product Designer | 2022 — Nov 2024 |
| Engine AI | Product Designer | 2021 — 2022 |
| Wunderman Thompson | UI Designer (Contract) | 2021 |
| Freelance | Product Designer | 2020 — 2021 |
How I work
Product & UX/UI
Strategic product design, complex SaaS workflows, fintech and regulated products, design systems architecture.
Discovery & Research
User research, discovery workshops, usability testing, rapid prototyping, iterative validation.
AI & Rapid Prototyping
Vibe coding with Claude Code and Lovable, GenAI interaction patterns, prototyping to test intent over static mockups.
Systems Thinking
Design systems at scale, multi-brand theming, accessibility standards, design tokens, governance.
Core Strengths
Design systems governance, fintech UX patterns, stakeholder alignment, handoff quality.